Driving around the winding roads of Lake Como wasn’t just a day of work—it was a reflection of the values that guide everything we’re building. Each stop, each frame, and each decision felt purposeful, grounded in the desire to create something authentic and meaningful.
We started the day with crisp morning light spilling over the water, a moment that immediately set the tone for everything to come. There was no rush—just a shared excitement to discover places that resonated with the brand’s story. From quiet olive groves overlooking the lake to cobblestone alleys leading to hidden cafés, every location spoke to something deeper: beauty, heritage, and a sense of connection.
Throughout the day, there was a rhythm—a flow that felt organic and true. The conversations between stops, the quiet moments of reflection before capturing a scene, and even the shared espresso at golden hour became part of the story we were telling.
This wasn’t just about a photoshoot; it was about aligning with the values we want the brand to embody: slowing down, appreciating the journey, and creating with purpose. It was a day that reaffirmed what matters—connection, intention, and the beauty of living fully in the moment.